Research | Planning: Choosing an Ad Format

When creating an ad it's a good idea to make sure that it's at a size which is widely accepted. Not only this but also an ad which is of a size that would have a good click through ratio.

To start off with, I logged into my Google Adsense account and had a look at which ad sizes were the most recommended. Below is what was displayed

There were many options available, but I thought that for what I want to do, the 160x600 - Wide Skyscraper looked most appealing especially since it was under the Recommended list.