Thursday 7 November 2013

Research: Fetching the iPhone Information

In order to create a successful advert, you need to know enough about the product you're trying to sell. Since I do not own any types of iPhone, it's particularly important to do some research.

The first piece of information I came across was an advert by EE for the iPhone 5s.
https://www.youtube.com/watch?v=6ngr7Y69KOo
This video included a spokes person giving a review on the iPhone 5s and it's features.

The most obvious place to find information regarding the iPhone 5s would be the Apple website.
http://www.apple.com/iphone-5s/
Here we are given many slides as to what features the iPhone 5s has, it also has many circle buttons to select which slide you want to view. Something of which shares the same features that I plan on having on my advert.

Checking the iPhone on a phone retailers website isn't a bad idea either, since it will give many specs.
http://www.phones4u.co.uk/apple/iphone-5s/
Here we've been given the different storage spaces of the iPhone in GB, the resolution, display inch, weight, dimensions, stand-by time etc. All of which is very useful information but not widely accessible on other websites.

Another website which is good to look at is the EE website on the iPhone 5s, here we will be able to see what they're personally offering. Something vitally needed for the advert I am making.
   http://shop.ee.co.uk/iphone-5s-16gb-gold/pay-monthly/details/
The selling points of the iPhone 5s are given. Touch ID, A7 Chip, New 8MP iSight camera, Ultra-fast Wireless, iOS7. It will be a good idea to concentrate on these features when creating the advert.

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