Working Processes: Creating the Advert - Master Page

When creating an advert with several slides, it's important to have consistency throughout; this is especially important when applying the same graphics onto each slide.

By not having a master page, the graphics which are supposed to stay the same may differ slightly in terms of size and placement. Which is why for all the content, that isn't changing, has it's own layer entitled Master Page.

This Master page includes a title for the advert and a slogan. Both of which are using the EE font I gathered whilst researching called "Nobblee". It's important that these are on all the slides as it tells you what the advert is about. I also have two logos on the master page. The EE logo and my logo.

The title is white whilst the slogan is yellow, the represented text colours for EE on their website.
The EE logo was placed centred near the bottom of the ad just above the lower navigation.
My logo was fitted at the bottom right of the advert, with an alpha of 30%, to not cause a distraction yet still be marked as branding.