Working Processes: Creating the Advert - Layout

The first thing I done when proceeding to create the advert was change the background colour. It went from #524FA1 to #009C9C. I did this because when doing my research, this was the shade of green which was used to represent EE.

I've also changed the navigation's function, aesthetics and userbility.

Functionally: it changed due to adding one more navigation circle to suit the wire frame I had.
 Aesthetically: I changed it for a few reasons. By adding another circle, it meant that I had to decrease the size of the circles, which worked out for the better since it looked neater and more professional.
Userbility: I also decided to highlight the circle frame the users on with a yellow. Of course for this to help, the user may require some vernacular computer knowledge. It was also yellow to help suit the EE theme.

Just above is how I have the advert as of right now.

Research: Researching the EE Theme Colours

Using the same method as finding out the EE font, I also found what shade of green EE use from the CSS of their website.

There CSS code was as follows:
linear-gradient(to bottom, #009C9C 0px, #36B5B6 100%) repeat scroll 0 0 rgba(0, 0, 0, 0)
box-shadow 0 1px 3px 0 #666666
I can use #009C9C for my background of the advert instead of the current blue I have on the prototype. I can also use #666666 to know how much shadow should be used for the green.

I can also use the yellow (#FFE600) which they've used, throughout their site, for the titles and buttons. This would be useful for a Find Out More button which I will add to my advert at the end of the slides.

I've also noticed that the majority of writing used on the green is white and not yellow, so that would be something to consider when creating the advert.

Here is a picture of all the colours stated above. Of course there are some other colours on the EE website, but they are not so much to do with the EE theme.

Research: Finding and Downloading the EE Font

In order to create an advert for EE, it's a good idea to not only conform to their housestyle, but also use the same font which they're known for using. Since their font isn't a system font, nor is it on font sites such as dafont.com, 1001freefonts.net, I will have to get the font from the CSS file.

Firebug is an easy to use Firefox add on which helps you sieve through the HTML and CSS to find and edit whatever you want to.

Before I began I did have some slight inklings that the font used on the EE website would be a regular font with CSS used to modify the fonts appearance. If this had been the case, this would mean that I wouldn't be able to download the font. I would instead have to use the CSS code given, type in the text I want, turn it into a PNG with a transparent background and import it.

Upon inspecting the code, I have found that this is not the case, and it is indeed a downloadable font.

These are the steps I took to retrieve the EE font from their website:

Step 1: Select the font with the inspect tool

Step 2: Copy the H2 class name

Step 3: Go to the CSS tab and paste heading1 into the search. Copy the name of the font.

Step 4: Paste EENobblesRegular in the search bar. Copy the path of the font and paste it after http://ee.co.uk/

 My ending result.

http://ee.co.uk/common/ee-fonts/ee_nobblee_regularwebfont.ttf (lasted accessed 18/11/2013)

Tutorial 3: Prototype and Analysis

I went to the tutorial today to see my lecturer regarding the prototype I had created

He stated that it was good, works well and now it was just the text and graphics to be added.

It was also noted that it would be a good idea to change the prototypes colour from blue to green to suit the EE website theme more.

In his own words

"Be careful with layout and typography - you need to be doing an analysis of how ee brand their own site and their iPhone offer. Make this a priority - the branding is the most difficult part."

As we can tell on the EE website, they use a shade of green which I can use for my advert.

I can find precisely what shade of green and font by viewing the HTML of the EE website page.

Working Processes: Creating the Advert - Prototype

My main aim when creating the Prototype was to make sure that I had all the script working and that the scripts used would convert well on Google Swiffy (The SWF to HTML5 converter).

I also added different types of Tweens to each of the Animations used.

• The first animation I did was a simple 180 degree rotational classic Tween.
• The second animation I did was a motion tween which was set to 15 rotations.
• The third animation I did was a classic tween animation going back and forth with the ease feature set to -100 and +100 on the way back.

All of these features worked well as an SWF and worked well once converted to HTML5.
 

 The HTML5 prototype of which is available to download here.

Planning: What I want in my Advert

From doing research on both adverts, iPhone 5s and the Apple website here are the features I wish to include, along with my own wants outside of research, for my iPhone 5s advert.

• At least three slides on information regarding the iPhone
• Navigation accessible on both top and bottom of the advert
• My logo
• The EE logo
• A button to the EE website
• A sunburst spinning for aesthetics
• The whole advert to link to the EE website 
• Automatically goes onto the next slide after certain time

Having both the whole advert and button point towards the same EE website destination may seem pretty pointless at first glance, however after research noted in previous posts it seems to be the right decision.

The button is there to entice the user and can be quite helpful if the text inside reads "learn more" or something similar.
Having the whole advert click-able is to make it more convenient for the user and the functionality of all interactive / image adverts. Also, in regards to the way I'm creating my advert, the button will not always be displayed, but only on the last slide as the storyboard suggests.

Research: Choosing the Right HTML5 Converter

There are many HTML5 converters available.

Many of them look good, but have pros and cons. They are as follows:

• Sothink SWF Decompiler
• Google Swiffy
• Flash to html5 Online
• Pixel Plant (Server down)

Sothink SWF Decompiler
Pros:                                                           Cons:
Supports AS3                                             Costs Money
Can be used without internet

Google Swiffy
Pros:                                                           Cons:
Supports AS3                                             Only allows less than 1MB
Free                                                            Needs internet connection to work

Flash to html5 Online
Pros:                                                            Cons:
Free                                                             Doesn't support buttons
                                                                    Doesn't support AS3
                                                                    Needs internet connection to work

From the results, it's safe to say that for what I want to do, Google Swiffy would be the best option. It's a free service and the advert I create is unlikely to go over 1mb.